Sanitarium Weet-Bix has once again been voted the
most trusted breakfast food by Australians, according to a Reader’s Digest survey.
Weet-Bix also made it into the top 10 most trusted
overall brands within Australia, ranking ninth out of hundreds of products in
46 different categories listed in the annual independently commissioned
The survey recognizes products that dominate
consumers’ lifestyles and hold their all-important trust in an increasingly
tough and highly competitive retail market.
Todd Saunders, Sanitarium Australia general manager,
said it is an honor for Sanitarium Weet-Bix to be recognized as one of
Australia’s most trusted brands.
“Australian families have been waking up to Weet-Bix
for more than 85 years. Australians count on Weet-Bix to help them start their
day right—they know Weet-Bix tastes good and delivers quality nutrition to fuel
them with the energy they need for the day ahead,” Saunders said.