August 6, 2014

Sanitarium Launches Gluten-Free Weet-Bix

Now those who suffer
from Celiac disease can still enjoy Weet-Bix for breakfast, following
Sanitarium’s launch of a gluten-free version made with sorghum.

“Gluten-Free Weet-Bix
looks and tastes very similar to Weet-Bix Original, and is also low in sugar,”
says accredited practicing dietitian Trish Guy. “It is made with sorghum grains
that are naturally gluten-free and has a 96 percent wholegrain content.”

In the past six months,
Sanitarium has re-commissioned an entire Perth-based Weet-Bix factory into a
dedicated gluten-free manufacturing site. “We are committed to ensuring there
is no risk of gluten contamination in the manufacturing of Gluten-Free
Weet-Bix,” says general manager Todd Saunders.

Gluten-Free Weet-Bix is
certified gluten-free by Coeliac Australia and New Zealand. It is available in
Coles supermarkets and will soon be appearing in Woolworths and IGA stores.