March 18, 2024

In the South Pacific, New Platforms Seek to Boost Public Awareness

Adventists South Pacific’ wants to highlight the church’s positive community impact, leaders said.

Adventist Record
A new platform created by the South Pacific Division of the Adventist Church includes community impact stories. [Image: Adventist Record]

New platforms launched by the Seventh-day Adventist Church in the South Pacific under the banner “Adventists South Pacific” are designed to boost public awareness of the church and its positive impact in the community regional church leaders said.

Leveraging popular social media channels TikTok, Instagram, Facebook, and YouTube, the project also includes a revamped church website. Emphasizing stories of community outreach and humanitarian efforts, the website aims to showcase the tangible difference Adventists are making in the lives of individuals and communities across the South Pacific. Visitors can also ask for prayer, find a local church, and discover more about what Adventists believe.

“By harnessing the power of social media and enhancing our online presence, we aim to not only raise awareness but also foster meaningful connections with individuals who may benefit from our community-focused initiatives,” South Pacific Division communication director Tracey Bridcutt said. “It’s an exciting step forward because for the first time we have a collection of positive church impact stories from across the South Pacific in one place. People can see how Adventists are making a difference in their communities.”

The move comes in response to 2022 research findings indicating a significant lack of awareness about the Adventist Church in Australia and New Zealand. Just 4 percent of respondents felt the church is relevant to their lives. And only 12 percent believed the Adventist Church serves those in need.

“These are challenging statistics, so there’s plenty of work to do,” Bridcutt said. “We know that our church has a wonderful story to tell. There are amazing things happening in our schools, in health care, and in our local churches. And of course, ADRA continues to make a significant difference through its disaster relief activities and in its support for the vulnerable. We can be proud of the impact Adventists are having in the community, and we want to share these ‘good news’ stories with the public.”

The new platforms will be updated regularly with print and video content.

“It’s also important to note that these sites are aimed at the general public, not at Adventists,” Bridcutt added. “Therefore, the content is in a style and language appropriate for those who may have limited or no understanding of Christianity or the Bible. If you are looking for Adventist content, you’ll find it on the Adventist Record print and digital platforms.”

For stories of community impact, visit the news page of the website. The new “Adventists South Pacific” social pages can be found on TikTokInstagramFacebook and YouTube.

The original version of this story was posted by Adventist Record.