June 22, 2010

Hope Channel


ll kinds of numbers have been on the rise at Hope Channel since 2010. For example, we began in 2003 with just one channel; in 2010 we had 12; and in 2015 we have 35. Through each new channel millions of potential new viewers receive the Seventh-day Adventist message in their own language.

But this report is not about numbers. It is about how God has blessed Hope Channel and what the channel has been doing these past five years to take God’s message of hope to non-Christians. It is about such people as Natasha. Even though Natasha was brought up in an atheistic home, she always felt a hole inside of her that longed to be filled with something. Only she didn’t know what that something was.

One day while browsing the Internet, Natasha found a live stream of Hope Channel. Intrigued, she watched an entire episode. The next day she watched some more. And the hole began to fill up with something unexplainably wondrous. Natasha is now a faith-walking, Sabbathkeeping Christian—but she does all this in secret. Her husband is still an atheist and objects to her having anything to do with Christianity. So she prays in the bathroom and, whenever she can, shuts herself in the closet with her laptop to watch Hope Channel.

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United in Purpose and Mission

From the day Hope Channel was launched in 2003, every step toward taking Hope Channel into every home in the world has been framed within its mission to share God’s good news for a better life today and for eternity. Managers across the network have been deliberate in adopting shared strategies crucial to the success of the network’s mission and vision. Together we produce and share relevant programs, connect viewers to nearby Seventh-day Adventist churches, and expand distribution at every opportunity.

To visually solidify this strategic plan, Hope Channel refreshed its logo to reflect its unified and global presence. It intends to deliver programming that makes viewers feel closer to God, go through a life-changing experience, engage comfortably with us to find answers to their questions, and find hope in the Seventh-day Adventist message.

Growth, Distribution, and Quality

Hope Channel has been strategically expanding its network to establish a presence in places where there is no freedom of worship, where Christians are the minority, or where secularism takes precedence over spirituality. As a result, we have new channels in the Middle East, China, India, Indonesia, and a number of other countries. Every day we hear amazing, miraculous stories of people discovering a new life in Jesus. In places without a Seventh-day Adventist church or office, people receive our message through Hope Channel. While other Christian channels have been taken off the air, Hope Channel often miraculously stays on.

Where we already have a presence, we are focusing on greater distribution that takes us into both rural and urban areas. For example, in North America Hope Channel is distributed nationwide on DirecTV. However, it is also on free-to-air television in major cities, including New York, Boston, Philadelphia, Tampa, and Los Angeles. New stations and networks have been purchased or contracted in Brazil, Kenya, Tanzania, Malawi, and other countries. This additional broadcast distribution makes Hope Channel available to millions more who do not subscribe to satellite television services.

Interaction With Viewers

As we continue to add more programs and more channels, we have become acutely aware that our viewers need not only God’s Word but also to connect with a community of believers. To meet this need, we have begun several initiatives:

  • Bible study online or by mail. Channels across the network offer opportunities for viewers to study God’s Word. This offer has proved to be a successful way to build relationships that grow into a desire to visit an Adventist church. For example, in 2014 alone Novo Tempo received more than 3.2 million inquiries. In Brazil, Novo Tempo is a household name synonymous with the Seventh-day Adventist Church. In fact, Adventist churches in Brazil are commonly referred to as Novo Tempo churches.
  • Live programming. Our channels in North America, Brazil, Romania, and Ukraine now have live shows during prime television viewing hours. Such shows as Let’s Pray invite viewers to call in with prayer requests, creating a virtual community of prayer warriors who support one another day after day. These opportunities for viewers to contact us with their needs are a great outreach ministry in times of discouragement, pain, and fear. When unrest broke out in Ukraine in 2014, Hope Channel Ukraine extended its live show for as long as their phones kept ringing. Prayer requests from both believers and those trying God for the first time kept the staff busy for hours every day.

In our future we see continued growth in channels and distribution, and more quality programs that will make Hope Channel the premier global Christian television network. More importantly, we see at every step creative opportunities to connect our viewers to Jesus Christ and the Seventh-day Adventist Church.

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