The Seventh-day Adventist Church in Mexico recently concluded its annual national online evangelistic campaign, capping months of coordinated efforts from leaders and members to spread the gospel through neighborhoods, cities, and digital communities across the country. Streamed live September 6-13 from Las Lomas Adventist Church in Monterrey, the series marked the church’s fifth consecutive online campaign, organized in collaboration with the five unions, or major church regions, in Mexico.
The campaign, themed Decide Vivir Feliz (Decide to Live Happy), was led by Luis Orozco, Youth Ministries director of the North Mexican Union Conference. Each evening Orozco invited viewers to discover genuine happiness in Jesus and the Scriptures.
“Happiness is found when our character reflects the character of Christ,” Orozco said, pointing audiences to joy beyond emotions or circumstances. “Jesus was able to find joy even in the face of defeat. In God there is companionship, strength, and true identity.”
Stories of Transformation
By the end of the series more than 3,500 new believers were baptized, while thousands more remain engaged in Bible studies that likely will yield additional baptisms in the weeks ahead.
Among those baptized was 19-year-old Alan Cedillo, a communication student in Monterrey’s public university. After battling stress and social anxiety, Alan sensed God’s call on the seventh night of the series and chose to be baptized. “Amid personal struggles I found peace and felt Jesus transform me,” he said. “I felt calmness, an understanding of a lot of my social anxiety, and little by little I began to feel Him as my friend, my provider, my guide.”
Twenty-five of the 150 members of the Alfa y Omega Adventist Church in Monterrey opened their homes for the meetings, while four small groups streamed the series together. Across the district’s six congregations the initiative totaled 80 Houses of Hope (homes that hosted the evangelistic series) and 20 small groups, with 54 visitors participating during the weeklong event.
“What fills me the most is seeing how members are embracing this new evangelism modality, combining traditional and nontraditional methods and using every available communication channel in the best possible way,” Arturo King, president of the North Mexican Union Conference, said.
From Living Rooms to Public Spaces
A central factor in the campaign’s success, King explained, has been the thousands of Houses of Hope nationwide. “It’s a simple concept: a home opened to feature the evangelistic series, where people can connect, fellowship, and experience community,” he said. “Many people who would not go to a church enjoyed gathering in a home. In some districts there were four or five times more Houses of Hope than small groups.”
For King, the Houses of Hope represent both an opportunity and a responsibility. “This is a window of opportunity we have right now,” he said. “Things can change quickly, but we must use every media and every setting available to reach those who still need to hear the message of salvation.”
Behind the Scenes and Beyond
Each evening’s one-hour program featured original music, prayer, children’s activities, and short segments spotlighting health, possibilities, youth, publishing, and women’s ministries. More than 60 people worked in production alongside hundreds of volunteers who staffed call centers, managed marketing campaigns, and coordinated digital outreach.
The results were remarkable, leaders said: 900 messages, 145 Bible study enrollments, nearly 500 prayer requests, and dozens of follow-up calls. Thirty-three radio frequencies—including six commercial stations—broadcast the series at no cost, while 12 social media accounts amplified its reach nationwide. The Esperanza México Radio app averaged 150 live connections each night and has already surpassed 17,000 downloads.
Now in its fifth year, the online campaign has more than doubled baptismal results since 2021, surpassing 55,400 baptisms by September 13, with more expected.
Church leaders praised the results and the new vision for evangelism. “We want to give a strong push to digital evangelism, especially internet radio,” King said. “The leadership in Mexico is united, and we believe it is the work of the Holy Spirit. We are not here to compete but to add.”
Ignacio Navarro, president of the Chiapas Union Conference, said the potential is enormous: “Mexico has 850,000 members representing 200,000 families. If each family becomes a House of Hope, we could soon reach that goal. I give glory to God for this tremendous work, and I believe we will be even stronger moving forward.”
From radio waves to living rooms, from billboards in Monterrey to WhatsApp invitations in small towns, leaders said the campaign reflects a new era of mission. “We believe God is moving His church in Mexico toward something very big,” King said.
Plans are already underway for next year’s national online evangelistic campaign, scheduled to be hosted by the Southeast Mexican Union Conference in August 2026.
Helena Corona, Gaby Chagolla, Martín Olvera, César Martínez, and Yosainy Colina contributed information to this report.
The original version of this story was posted on the Inter-American Division news site.
