Every year, the month of May marks the Orange May campaign, an initiative that seeks to fight against child sexual abuse and exploitation in Brazil. It is a movement that seeks to create awareness about this scourge, which impacts thousands of children and adolescents across that South American nation.
Alarming data from the Ministry of Human Rights and Citizenship show that, every hour, three children are victims of abuse in Brazil, with approximately 51 percent of these children being between one and five years old. Every year, about 500,000 children and adolescents suffer sexual exploitation, but it is estimated that only 7.5 percent of these cases are reported to the authorities, revealing an even more worrying reality.
Orange May is a month dedicated to awareness and action to protect the rights and wellbeing of children and adolescents. The campaign highlights the importance of calling out and confronting this type of violence. It uses the gerbera flower to symbolize the fragility and vulnerability of children in these circumstances.
The origin of Orange May dates back to a tragic event on May 18, 1973, in Vitória, Espírito Santo. Araceli, an eight-year-old girl, was kidnapped, sexually abused, drugged, and murdered. This shocking case mobilized society and resulted in the creation of the National Day to Combat the Sexual Abuse and Exploitation of Children and Adolescents, made official after the passage of Brazil’s Public Act 9.970/2000.
Several help channels are available to report cases of abuse and exploitation. Among them are the Dial 100 (Human Rights Hotline); the Guardianship Council; and the police emergency number 190. It is also possible to seek help at specialized police stations and social assistance services, such as the Social Assistance Reference Center (CRAS).
The illustration portrays the sorrow of a child who becomes a victim of sexual abuse [Image: South American Division News) 
Lygia Hans Children’s Home, which is managed by the Seventh-day Adventist Church in Brazil. [Photo: South American Division News] 
Gabriela Cayres, a psychologist at Lygia Hans Children’s Home, emphasized the importance of being accepting and showing psychological support. [Photo: South American Division News] 
A model room to shelter children and adolescents at Lygia Hans Children’s Home. [Photo: South American Division News] 
Living room inside the Lygia Hans Children’s Home in Campo Grande, Mato Grosso do Sul. [Photo: South American Division News] 
The Orange May campaign highlights the importance of raising awareness among adults and children about the prevention of child sexual abuse. [Image: South American Division News]
A Shelter for Children
Against this background, the Lygia Hans Children’s Home in Campo Grande, Mato Grosso do Sul, stands out as an institution committed to the protection and support of children and adolescents. Founded on October 28, 2000, and managed by the Seventh-day Adventist Church in partnership with the government, it offers shelter for children and adolescents, following the legal requirements and technical guidelines for the care of these minors.
The space works as a model home, promoting a family environment and strengthening community bonds. Its purpose goes beyond foster care, aiming at family reintegration, placement in an extended family, or support for the adoption process, always in accordance with the regulations on child and adolescent care.
Gabriela Cayres, a psychologist at Lygia Hans Children’s Home, emphasized the importance of being accepting and showing psychological support. “Starting in our first interaction with a child, we try to offer them affection and minimize the trauma and pain they have endured, be it a result of neglect or abuse. We hold chat circles, practice active listening, refer them to individual therapy, and validate their feelings,” she pointed out.
Professionals also watch for warning signs in a child. “Self-harm, introspective behavior, irritability, insomnia, low self-esteem, excessive diuresis (especially at night), and constant nightmares are some of those signs,” she said.
Cayres emphasized the importance of parents being attentive and not leaving their children with just anyone. “Most of the abuse is carried out by family members,” she said. “Teaching the child to protect themselves and understand that their body is precious is key.”
The original version of this story was posted on the South American Division Portuguese-language news site.
