August 21, 2026
Self-denial or Self-abandonment?
Not all self-sacrifice is what it appears to be
by
David Buruchara

As a recovering people pleaser, I think a lot about self-denial. Not because that’s what people pleasers do. It’s what they think they do.
As a believer, I’ve often convinced myself that much of my people-pleasing is simply living out Philippians 2:3, esteeming others better than myself. I’ve tried to say yes to every opportunity to serve. I endeavor to live peaceably with all men and not offend others. I’ve often delayed my own plans to meet someone else’s urgent need—didn’t Jesus do that with the woman with the issue of blood (Mark 5:30)?
But there is a self-deception at the heart of people-pleasing. What looks like self-denial on the outside is not self-denial on the inside. There is a difference between self-denial and its counterfeit: self-abandonment.
To identify counterfeit money, you must first know the real thing. So we must understand genuine self-denial before we can name what’s masquerading as it.
Self-denial
Self-denial is the crux of what Paul describes in Philippians 2, which is the mind of Christ. Though He was God, Christ denied Himself and put humanity first. Every act was unselfish. On the surface His actions may have looked no different from those of a people pleaser. But Christ was not a people pleaser. We know this because He was not afraid to say no. He confronted even those He loved. He warned people plainly that His words would offend. And most important, all these acts flowed from an unselfish motive.
That’s the crucial difference.
People pleasers often serve with an ulterior motive. They abandon themselves to gain a sense of value, validation, and acceptance. Jesus served from a place of already having those things. He did not consider equality with God something to grasp at. From that settled place of identity, He made Himself low, even to the point of death.
What looks like self-denial on the outside is not self-denial on the inside.
We see the same logic in Paul. “Though I am free from all men, I have made myself a servant to all” (1 Cor. 9:19). Paul’s sacrificial service flowed from freedom, not from fear. He didn’t adapt to others because he needed something from them. He adapted because he was already free and wanted to give something to them.
That becomes possible only when you know who you are in Christ.
The Counterfeit: Self-abandonment
Self-abandonment disguised as self-denial tends to reveal itself under pressure.
Because the people pleaser starts from a motive to earn value, they end up abandoning more than their preferences—they abandon their principles. They can’t say no to serving, and eventually they can’t say no to sin. Slaves to the urgent requests of others, they become slaves to their own urges. Afraid to offend, they shrink back from the honest conversations that love requires.
I can tell you from experience. For a long time I lived a kind of double life. I served, I said yes, I showed up for everyone around me. And then, when I was empty, I sought out things to fill me that I’m not proud of. Not because I was a hypocrite who didn’t care, but because I was running on fumes and grabbing for whatever was nearest. Self-abandonment doesn’t just burn you out. It leaves you resentful and vulnerable in ways you don’t see coming. The cruelest part is that I was doing it all in the name of selflessness, and it was quietly destroying me.
It wasn’t until I began to understand my value in Christ that I learned what it means to serve from the right motive. I could begin to put in place boundaries and prioritize principles of health and self-care to keep me from becoming disqualified (1 Cor. 9:27). I could serve freely, and truly put others’ needs first.
Before You Take Up Your Cross
God doesn’t want our service to come from a place of scarcity. He wants it to come from a place of value.
So before you deny yourself and take up your cross, first take a few moments to behold your Savior on that cross, who died for you. You have nothing to prove through your service. Take up your cross, not so that others will congratulate you for doing so. Take it up because Jesus already took His up for you.
About the Author
David Buruchara, M.Ed., LPC-R, is a couples’ therapist passionate about the intersection of mental health, relationships, and faith. He and his wife, Callie, reside in Virginia, United States.
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