March 4, 2011

06RNSB: Publisher Backs off Warning Label for Evangelical Books

Publisher Backs Off Warning
Label for Evangelical Books

BY RICHARD YEAKLEY                                                                           ©2011 Religion News Service  

Southern Baptist bookstores have quietly suspended a four-year program that warned customers to read with “discernment” books by several up-and-coming authors whose books “could be considered inconsistent with historical evangelical theology.”
Chris Rodgers, the director of product standards and customer relations for Nashville-based LifeWay, said the warnings were discontinued because they were “irrelevant to our customers.”
“There was little to no interest in it,” Rodgers said. “No one asked about the authors.”
The program flagged the writings of several emergent authors with labels which advised readers to exercise caution and “extra discernment” when reading particular books.
The label read: “Read With Discernment. This book may contain thoughts, ideas, or concepts that could be considered inconsistent with historical evangelical theology. Therefore we encourage you to read it with extra discernment.”
The program recently came under attack in a blog post from Christian musician Shaun Groves, who was upset that LifeWay was willing to warn customers about a book but still continued to sell it.
LifeWay, the official publisher and book store of the Southern Baptist Convention, downplayed the program and the decision to end it, saying the labels were not warnings but rather an attempt to provide customers with more information.
“They were not warnings; there is no way at all you could read those as warnings,” Rodgers said. “The program has been called controversial, (but) the only real controversy was the Groves blog.”
But some authors of the marked books, including popular authors Rob Bell, Donald Miller, Brian McLaren and William Young, were happy with the decision to terminate the program.
McLaren, a sometimes controversial emergent author whose books were flagged, said a decision to censor writings by another Christian went against the Baptist tradition of personal conscience.
“I think it is concerning when, especially a Baptist bookstore acts as if a central organization can make decisions on which books are accepted and rejected,” McLaren said. “Yes, I am very pleased (to see it ended).”
Young, who wrote the New York Times best-seller “The Shack,” said he initially laughed off the program, but still thought that LifeWay made “a good move” in ending it.