March 18, 2009

07CN: Adventist Media Center Launched in Tel Aviv

Adventist Media Center Launched in Tel Aviv
Goal is to reach Jesus’ homeland with programming.
capIsraeli airwaves will soon broadcast Seventh-day Adventist programming for the first time, Adventist World Radio (AWR) officials announced March 11.
Broadcasts, in both Hebrew and Russian, will air via leased time on a local FM station and is expected to focus on family, health, and spiritual topics, a news release from the radio ministry arm of the Adventist Church said.

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HEAR, O ISRAEL: A team of lay volunteers prepares Adventist World Radio programming from the church's new media center in Tel Aviv, Israel. [Photo: Daryl Gungadoo/AWR]

The station's signal covers the central part of Israel, between Jerusalem and Tel Aviv--where the church's new Adventist Media Center is located--as well as a large part of the West Bank. "To start production in Hebrew is not just adding another language to AWR's broadcasting list," said AWR Europe region director Tihomir Zestic. "Sharing the Adventist hope in the country where Jesus [lived], in its own language, is a great honor."

Zestic added that he hoped the programs would "support the unity and growth" of the Adventist Church in Israel.
According to the president of the Seventh-day Adventist Church in Israel, the new venture will ultimately reach beyond that nation’s borders, and beyond radio. ““We are very happy to launch this Media Center,” said Richard Elofer. “Here we will be able to produce programs for AWR and the Hope Channel; firstly in Hebrew, and later in Russian and Arabic. It is our vision to be able to [also] transmit these programs through the Internet. We are very thankful to Adventist World Radio and the Trans-European Division for their support.”
A group of nearly 30 local lay members, all of whom underwent intensive training, will handle production under the direction of John Lascu, Israel Field radio coordinator and regional media center director. Training for the volunteer team is expected to continue in the coming months.
The launch of Hebrew and Russian programming brings to 77 the number of languages AWR broadcasts worldwide. AWR included support for the Israel Adventist Media Center in its 2008 “gift catalog,” which allowed supporters of the ministry to donate towards specific outreach projects. Information on the catalog and other efforts can be found online at
An estimated 2,000 Seventh-day Adventists worship weekly in congregations throughout Israel.
                                                                                         -- Adventist News Network with AR staff